Programmatic Buying is Still Largely Inefficient, Says Expedia Executive

Speaking at a programmatic summit in Sydney, Australia in February 2016, Expedia’s director of brand marketing Vic Walia said the travel giant has found inefficiencies in the cost structure of the programmatic marketplace that are forcing some brands to build capabilities in-house.  These remarks before an audience of 400 media delegates are controversial for their transparency. Read more from AdNews in Australia.