Attendees at the 2015 eTourism Summit indicated that content marketing and staffing resources are the #1 takeaways and pain points among DMOs and attractions. Experts agree.
“Why Content Marketing is Facing a Shortage of Qualified Staff” touches on the myriad skills considered vital for content marketers:
- excellent writing
- terrific time management
- attention to details
- research savvy
- use of graphics
- knowledge and insights of SEO
- a strong, consistent tone of voice
- creativity, resourcefulness
Some suggest that one good place to look for a combination of these skills is communication and journalism schools. Borrow some great techniques from top bloggers, as seen in this article, “Write Like a Pro.”
- very short paragraphs
- generous use of bold
- larger font size
- conversational use of brackets, ellipses
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