Better safe than sorry. When it comes to user-generated content, as with images, it’s best to dot your i’s and cross your t’s on the legal front. “Take a look at your current brand strategy regarding UGC. Are you taking the necessary precautions to protect yourself from costly lawsuits and negative publicity?” asks Rahul Aggarwal, author of “A Marketer’s Guide to User-Generated Rights and Ownership,” published in Convince and Convert.
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