Why? “Because you need one to gain access to all the marketing-focused features in Instagram’s new world,” says Geoff Gilbert, Product Marketing Manager at CrowdRiff. “The five minutes it’ll take to switch to a business profile is nothing compared to the benefit it’ll provide your team.”
- performance analytics
- audience insights
- boosts and ads
- e-commerce opportunities
For more information on the reasons the IG business profile is so valuable for destination marketers, click here.
More Instagram features: To learn how to create Instagram TV videos, check out the 9-to-5 hands-on training IGTV workshop guided by pros, “Create: IGTV Smartphone Video Storytelling,” at eTourism Summit Pre-Conference day, Oct. 9 in San Francisco. Registration here.