Sonoma County Plans Tourism Budget Cuts at Precisely the Wrong Moment
Let’s hope there’s a change of heart at city hall. Fire stricken wine country in Northern California needs all the help it can get, and that includes visitor dollars from outside the region. Read more here.
Case Study: San Francisco Travel & MMGY #AlwaysWelcome Campaign is Featured as Facebook Success Story
To test and compare the effectiveness of different videos, San Francisco Travel created two identical campaigns: one using the original 60-second video, and the other using the 15-second video ad developed by Facebook Creative Shop. Read more here.
Guest Post: Why Google is Scarier Than the FTC
There was a lot of interest in last month’s article about the FTC crackdown on influencers and the agency’s new rule book for disclosure. Roger Wu of Cooperatize shares his reaction. Read more here.
Guest Post: How to Find Any Photo or Video in Seconds With CrowdRiff Image Search
Save time and simplify your life. Find images you didn’t even know you had. Search for what’s in a photo rather than searching for obscure filenames…or giving up entirely. Read more here.
People on the Move and the Power of Google to Move People
We’re endeavoring to keep up with the active eTourism Summit community. (Don’t forget to send us your news.) For the latest people news, read more here.
