The former CEO of Visit Florida explains why he believes the marketing tactics and strategies that have worked for the past five years will not be successful over the next five years.” Read the interview with Will Seccombe here.
How two teens in leggings became a nightmare PR mess for UAL as the airline defended its position, putting the Twittersphere on high alert and opening the door wide to competitors. Read more here.
Personalized experiential travel and activities are still flavor of the month as the world’s largest hotel company becomes the latest travel giant to expand into this space. Read more here.
March was not a good month for Google as a boycott by some of their biggest advertiser name brands spread from the U.K. to the U.S. Read more here.
Geoffrey McLaughlin, Senior Director of Partnerships at Jebbit addresses the effectiveness of personalized marketing through segmentation. Read his guest post here.