Is the Existing DMO Model Broken? An Interview with Will Seccombe
The former CEO of Visit Florida explains why he believes the marketing tactics and strategies that have worked for the past five years will not be successful over the next five years.” Read the interview with Will Seccombe here.
#Leggingsgate: United Airlines Demonstrates How Not to Use Social Media
How two teens in leggings became a nightmare PR mess for UAL as the airline defended its position, putting the Twittersphere on high alert and opening the door wide to competitors. Read more here.
Marriott Buys Stake in a New Tours and Activities Search Company
Personalized experiential travel and activities are still flavor of the month as the world’s largest hotel company becomes the latest travel giant to expand into this space. Read more here.
Major Ad Revenue Trouble For Google as Brands Boycott YouTube
March was not a good month for Google as a boycott by some of their biggest advertiser name brands spread from the U.K. to the U.S. Read more here.
Guest Post – Powering Personalized Marketing: Find Out What Your Audience Cares About
Geoffrey McLaughlin, Senior Director of Partnerships at Jebbit addresses the effectiveness of personalized marketing through segmentation. Read his guest post here.
