Jake Steinman reports on eTourism LABS in the aftermath of 6,000 cancelled flights and this month’s Philly Snowmageddon. Read more here.
Bravo to those who successfully braved Stella the Snowstorm (and to those who tried their darndest.) A photo gallery is found here.
A data-driven study shows Montana the way, rolling out “Montana Moments” to replace the “Get Lost” campaign. To view the data report and some of the inside considerations behind the agency selection process, click here.
When was your last destination re-brand? Get some insights from recent experiences in Columbia, South Carolina and Vancouver, British Columbia. Read more here.
Despite lots of hype in early March about the biggest IPO since 2014, things haven’t been going well for Snap Inc., the parent company of Snapchat. Advertisers aren’t buying, either. Read more here.