Note: The Travel Vertical is publishing every other Wednesday now through Labor Day.
Entering the Next Stage in the Evolution of eTourism Summit
Our community has become a collection of the smartest, most advanced people in travel and tourism, who attend eTS to learn. They explore what has worked and what hasn’t, what’s affordable and what isn’t…Read more from Jake Steinman here.
Horses Are the Photographers in Stunning New Tourism Ads for VisitLex
Million dollar thoroughbreds wearing GoPros. The Travel Vertical talked to Gathan Borden, VP Marketing at VisitLex, about the backstory to the destination’s brilliant new videos. Read more, find out about the ideation, budget, process, and see the spots here.
West Virginia Division of Tourism and National Geographic Travel Partner on Facebook Live
West Virginia has a pretty spectacular bridge. And so they figured it would be a good idea to do a Facebook Live from 851 feet high. National Geographic agreed. It’s a big hit. Read more and see the video here.
Vermont Tries Luring Canadian Across the Border…with Poutine?
Well, that’s a curious approach. Is Quebec’s regional signature dish better in Burlington? Read more and see the brief video here.
The 13 Travel Advertising Winners at Cannes Lions Festival of Innovation 2017
No American winners this year, but it’s always fun to get some inspiration from some of the very best in the business. Check out the winners and their campaigns in this roundup.
