No fake news here! Just articles you may have missed. A roundup with links to the most widely read posts in this newsletter. See the rundown here.
Announcing Digital Boot Camp at eTourism LABS. Newbies who have transitioned into digital from other departments get right up to speed in a one-day session in Philadelphia in March. Read more here.
In the first six months since its launch in April 2016, more than 30,000 bots have been built for the Facebook Messenger API alone, including a payment capability. What will 2017 bring to the travel vertical? Read more from an Expedia executive here.
A useful step-by-step rundown on getting the most bang for your buck when a quiz is part of your content strategy. Get a primer from content marketing pro Jeff Bullas here.
Content marketing: the #1 pain point cited by attendees of eTourism Summit. What can we do to amplify content and turn up demand with limited resources? Read a few perky suggestions here.