What You Liked: Top 20 Posts in 2016
No fake news here! Just articles you may have missed. A roundup with links to the most widely read posts in this newsletter. See the rundown here.
eTourism LABS Partners with DMAI and US Travel on Digital Boot Camp
Announcing Digital Boot Camp at eTourism LABS. Newbies who have transitioned into digital from other departments get right up to speed in a one-day session in Philadelphia in March. Read more here.
Expedia View: What Now for Chatbots in Travel?
In the first six months since its launch in April 2016, more than 30,000 bots have been built for the Facebook Messenger API alone, including a payment capability. What will 2017 bring to the travel vertical? Read more from an Expedia executive here.
How to Use Facebook to Promote Your Quizzes
A useful step-by-step rundown on getting the most bang for your buck when a quiz is part of your content strategy. Get a primer from content marketing pro Jeff Bullas here.
Digital Marketing Failure: Why the Glass is Half Empty
Content marketing: the #1 pain point cited by attendees of eTourism Summit. What can we do to amplify content and turn up demand with limited resources? Read a few perky suggestions here.
