Happy Holidays from The Travel Vertical
Next issue: January 3, 2018
True Story: How a Fake Restaurant Became #1 on TripAdvisor
A London-based writer showed how easy it is to manipulate review sites like TripAdvisor, pushing an entirely nonexistent restaurant to the top spot in all of London. Read about it here.
We’re #6: USA as a Brand Drops Dramatically in World Rankings
We were #1 in 2016, by the way. Check out the survey here.
The Periodic Table of SEO Success Factor
There’s a science to it. Ranking factors and best practices lead to search engine success. Have a look here.
Watch: Blockchain and Bitcoin | How Will Cryptocurrency Change the Travel Industry?
“In a digital world, the way we regulate and maintain administrative control has to change. Blockchain promises to solve this problem…” It’s the technology at the heart of bitcoin. — Harvard Business Review. Find out more here.
Google AdWords Adds Targeting By Phone Number, Mailing Address
Advertisers can now upload first-party data phone numbers and mailing addresses for Google’s Customer Match. Read more about this change here.
