They’re different than Millennials. The eldest members of 21st century’s first generation are already age 21-plus…and they’re bored. Smartphone bored. How will we reach Generation Z? Read more here.
Thinking outside the box, the two-year alliance between NYC and Toronto includes a swap of marketing and advertising assets to influence seasonal travel; both cities will exchange $500,000 in assets to promote the other destination in each city. Read more here.
Such a great idea in this family destination. Beginning with airport arrival, Myrtle Beach is a trailblazer in creating the right atmosphere for families of children with autism. Read more here.
Last summer’s mobile campaign directed at leisure visitors in key fly and drive markets took a targeted approach and follow-up to see tangible results. Read more here.
Programmatic has been around for a decade now. Actually, no one will say ‘programmatic’ in the future, as everything will be programmatic marketing. Four out of five ads purchased are programmatic already in 2018. Read more here.