Grab Your Lanyard: Four Great Events in One
Connect THRIVE Summit, eTourism Summit, Connect TOUR: We’re excited to be co-locating these three amazing events all in one place together with the granddaddy of them all…IPW from U.S. Travel Association. Hope you’ll join us in Las Vegas in September. Learn more here.
Revenge Travel is Coming: Farther and Longer, But Costlier
“But this seems like it’s real,” said Delta Air Lines CEO Ed Bastian, speaking of recovery as evidenced by recent bookings. Plenty of travel industry experts are in agreement about vacation retaliation and pent-up demand, even as prices climb. Can you feel it, too? Read more here.
Steal This Idea: Pierce Brosnan Pitches Ireland. Who’s Your (Small Town) Native Son or Daughter?
Liam Neeson says Happy St. Patrick’s Day and can we all agree that James Bond rocks? Tupelo, Mississippi is blessed to be the birthplace of Elvis and there’s no separating Dolly Parton from East Tennessee. If your small town is lacking a hometown celebrity, try a local mini-celebrity ambassador. Steal this idea.
The Mood is Changing: Funny Ads Are Trending
Looks like we can all use some comic relief. The folks that measure our sentiment is response to “funny” in TV advertising are going to need taller graphs. Super Bowl ads started a trend that’s has been surging above pre-Covid levels. See how DMOs use humor.
This Week: People & Jobs and Finding Emerging Tourism Stars
New destination CEOs in Gettysburg, Annapolis, Quebec. And an expert says South Florida is hiring “like crazy.” Catch up on the latest, nominate an emerging tourism star (could be you) and check out jobs here. Remember to send us your news (it’s free) and click for the weekly roundup.