How to Rank Number One in Google: A Study of One Million Pages
Tons of research indicates that there’s beauty in back links and short URLs, plus more tips for getting better ranking. It’s broken down into eight bite-size recommendations. Read more here.
A Tip From eTourism LABS: Build Out Your Online Newsroom Like Visit Philly
We love the Visit Philadelphia Pressroom. It’s a terrific example of one of the Digital Boot Camp takeaways from eTourism LABS. Read more here.
Popcorn and Boarding Passes: Now Showing Movies at Airport Terminals
Mini-cinemas (seems like a suitable place for destination shorts) are having a revival at airports. Read more here.
Case Study: Visit Asheville is Using Location Attribution to Zero in on Key Markets
How this North Carolina destination is using analytics agencies and big data to effectively coax travelers to visit the Biltmore Estate or munch on local favorites like spicy hot chicken. Read more here.
Case Study: How Mesa Verde Country Captured International Engagement With Just $5K
Targeting France, Germany, and Italy, this Colorado destination used UGC-generated content for a Facebook and Instagram campaign budgeted at only 5K. Read more here.