This week’s news for the eTourism Community includes the announcement of a new leader at U.S. Travel Association. Read more here.
This summer’s Fourth of July holiday weekend is expected to be the second busiest since the year 2000, with 42 million Americans traveling 50 miles or more by car, AAA predicts. Read more here.
Hawaii Tourism Authority: Trouble in Paradise. Plus DMO News From Vegas, Memphis, NOLA, Tampa and Connecticut.
A look at the complicated multi-year, multi-million dollar tourism contractor situation in Hawaii plus a roundup of DMO news from across the nation. Read more here.
To commemorate the sesquicentennial anniversary of Yellowstone National Park in 2022, Yellowstone Forever, the official nonprofit partner of the park, debuted a new way to invest in the legacy with the launch of the Inheritance Pass. The campaign won Silver at Cannes Lions Festival. Read more here.
Always one to watch, Travel Oregon launched its first national advertising campaign — Extraordinary is Ordinary — to directly leverage the World Athletics Championships Oregon22. The assets are arranged around three themes, communicated in three 31-second videos: Oregon Rocks, Oregon Water, Oregon Soil. Read more here.