The eTSY Awards: Presented by Expedia Media Group Solutions and Simpleview at eTourism Summit 2018. We’re searching for excellence in 13 original—but highly relevant—categories. Judging is based on: 1) Strategy and Objective; 2) Creativity; and 3) Impact/Measurability. We cannot wait to see your entry…or two, or even three; there’s no limit. Read more and submit today.
Pressure on state budgets mounts as 36 states and three territories hold gubernatorial elections this fall. State tourism budgets across the USA are all over the map. literally. What might it mean for dollars allocated to tourism promotion? Read more here.
ICYMI: Travel Oregon has created animation magic. Some folks are inspired by kids riding a giant rabbit through a tulip field. Others may want to know the tribal myths around the creation story of Crater Lake. See the whimsical video and learn how it integrates real life calls to action in a Q&A found here.
Here’s the latest. Check back often as we add more speakers to the lineup of DMO pros and their media agencies presenting the best (and an occasional flop) of city, state, region, and county digital tourism campaigns. Register now to get your seat. More information here.
Think about the way people ask questions: Who, what, where, when, why and how are at the core. Build content around the answers to these questions to optimize the key phrases that will surface via discovery in voice search. Build out that content through websites and micro-sites, blogs and FAQ pages. Read more tips here.