It’s a major boost to the financially hammered U.S. travel industry. Some if, ands, and buts remain as Hawaii, Puerto Rico, cruises, and international inbound travel continue to explore their options. Read more here.
It’s not easy for destinations to strike it right with limited resources in our topsy-turvy tourism-in-the-pandemic world. A few diverse examples of tone of voice come from Wisconsin, Rhode Island, Boston, Charleston, and Springfield, Ohio. Some are new and some are carrying over from earlier years. See more here.
Three in five U.S. adults (62%) expect to take at least one leisure vacation during the next six months. The intent to take a vacation during the next six months decreases with age and increases with household income. Look at who is going, where they’re going, and how they intend to get there. A summary of new findings are found here.
“Most DMOs we speak with are focused on their recovery plans. There is no playbook for what we are all facing today. Traditional datasets are incomplete, targets are impossible to set, and resources are thinned out. So how do you build back better?” Read our conversation with Rove Marketing.
New — The Travel Vertical is now a podcast, too. Plus…it feels like things are jumping. Plenty of people news, job openings, and See Tomorrow webinars on tap from eTourism Summit. Catch up here.