Visit Sweden Archives - Page 2 of 2

Visit Sweden is on a roll. Last year’s innovative “The Swedish Number” campaign grabbed worldwide attention and captured a top prize for agency Ingo Stockholm at the Cannes Lions Festival. The Swedish Tourist Association‘s latest campaign is a first-ever partnership with Airbnb that positions the entire country, all 100 million acres, as a hosted accommodation listing.

Visit Sweden worked with agency Forsman & Bodenfors. According to Jenny Kaiser, president of Visit Sweden’s US office, the arrangement between Visit Sweden and Airbnb wasn’t a paid placement. “As the initiative is a pure branding campaign for Sweden as a destination, the partnership is strategic for both parties and no payment has been done from/to either side,” Kaiser told Fast Company.

Check out the bathroom. Watch the YouTube video here.

Swedish Tourist Association has taken the idea of residents as brand ambassadors to the next level, introducing a telephone number connecting prospective tourists to random volunteer Swedes to talk about whatever they want.

In 2011, Sweden became the world’s first country to hand over its official Twitter account to its citizens. Building on the @Sweden Twitter handle that is shared with one Swede per week, Sweden continues with the bold, award-winning “Curators of Sweden” campaign — and adds this newest twist.

Call “The Swedish Number” at +46 771 793 336 (the last six digits spell ‘SWEDEN’) where a switchboard recording says, “You will soon be connected to a random Swede somewhere in Sweden.” Watch this video to see how it works.

Visit Sweden Lists Entire Country on Airbnb

‘Hallå? Sweden Speaking’: Risky Promotion Introduced in First Country to Get Its Own Phone Number

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