Visit Indy went all-digital with its seven-figure leisure advertising campaign beginning in 2015. The Indianapolis Business Journal reports that at the 2015 DMAI Conference, Visit Indy was the only DMO reporting 100 percent digital. One year later, Chris Gahl, vice president of marketing at Visit Indy, talked to the newspaper about the results of that bold decision.

Being first to move all the traditional eggs to a digital basket means groundbreaking planning, marketing, and analysis from a destination that’s punching above its weight. Learn about the results of the $1 million drive to digital from Visit Indy and their local agency partner, and why Gahl says the butterflies in his tummy have flown away. Read more here.