Legal marijuana? Only 4% of Colorado tourists came for the legal weed in 2015, the latest tourism survey indicates.

Nevertheless, Colorado’s 31 percent rebound in visitation from the tourism-pinching depth of the recession back in 2009 is nearly double the national recovery of 16 percent, the Denver Post reports.

Denver, the state’s top destination, hit another 10-year consecutive high with 16.4 million visitors leaving behind $5 billion of the state’s tourist expenditures. We’re pleased that Justin Bresler, Chief Marketing Officer, Visit Denver, is an #eTS presenter this October. 

Colorado’s top performing “Come to Life” campaign includes an original score recorded by the Colorado Symphony. The nine spots were targeted in key metros and shared on YouTube more than a million times. Read more here.