Promoting U.S. poutine to Canadians? The Montreal Gazette finds that to be a curious approach by the Vermont Dept. of Tourism & Marketing, which is surely aware of the 1) unfavorable exchange rate for Canadian visitors and 2) Canada’s 150th anniversary.

Yes, the Green Mountain State has great things to do and see. Vermont is the nation’s top producer of naturally sweet maple syrup, changing seasons bring spectacular deep fiery red and golden fall foliage, and picturesque covered bridges. But, the famous regional dish — consisting of fries, sauce brune (brown gravy) and cheese curds — is the signature dish of neighboring Province of Quebec.

Read the newspaper article and view the 30-second Vermont promotional YouTube video here.