This week’s news concerning data violation is shocking. Let’s focus on any learning points for travel marketers; here they are expressed in a Tnooz editorial. The moment is opportune for everyone to:
- Review organizational data collection policies
- Ask users to opt-in
- Offer users customizable settings for communications, personalization and data sharing
- Review policies for vetting data partners
- Review in-house communication policies in the case of a social media crisis
- Anything else?
Read more from Tnooz here.
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