The song suggests there’s only one sentence you need to learn in French: “Voulez-vous couchez avec moi ce soir?”

Andrew Ochoa, engineer, met a French girl and The Pilot was born. Launched last week by NYC-based Waverly Labs, the intro video had 3.5 million views in three days.

The Pilot is the world’s first translation earpiece. When both people each wear a Pilot Bluetooth earpiece, the smartphone app performs speech recognition, machine translation and voice synthesis to take someone’s speech and translate to the other person. No web access is required –a good thing if you don’t have a local SIM for access to cheap international data.

Retail is expected to be $249-$299; early bird release is first-come, first-served with a limited quantity starting at $129. The Pilot’s social media campaign features a weekly giveaway, offering followers more chances to enter as they follow and share on more channels.

Do you think The Pilot is a “brilliantly simple yet potentially groundbreaking idea,” as Fortune calls it? Read more and see the video here.