SpongeBob SquarePants and PAW Patrol Join the Teenage Mutant Ninja Turtles as official ambassadors for New York City. A national outdoor media campaign targeting the family travel market will debut in Boston, Chicago, and in 22 national shopping malls.

“Three creative concepts are among the displayed advertisements (one for each family travel partner brand), with unique tag lines in the voices of the Nickelodeon characters. With a multi-platform advertising campaign and refreshed age-specific content on NYCgo.com/family, the beloved Nickelodeon characters will encourage families of all ages to travel to New York City—just in time for kids’ summer vacations,” writes NYC & Company. Read the story here.