New Year’s Eve is one of the nation’s top three travel motivators, says Q1 Media, so destination marketers should plan ahead. The Austin-based ad technology and media company that facilitates the value and performance of digital advertising in the programmatic ecosystem has been refining insights since 2004.

We are all learning just how accurate targeting can be. It’s possible to draw “precise polygons” around an area on a map, using technology that allows serving up ads to devices within a three-foot margin of error. Read more here.