News broke on Jan. 25 that Facebook is testing its own version of Snapchat’s disappearing Stories, beginning in Ireland with a rollout to other countries in the coming months.

The new tool, Facebook Stories, follows last August’s release of Instagram Stories, already with 150 million daily users, roughly equal to Snapchat’s total user base.

“Facebook Stories could also provide another way for the company to make money from its 1.8 billion users, Business Insider points out. “It recently started testing full-screen video ads within Instagram Stories with around 30 global advertisers, including Airbnb, Nike, Netflix, and ASOS.”

Read more from Bloomberg News here and/or see a video introduction here.