Clare Hahne, Communications Coordinator of the Scottsdale CVB, shares a new name for the destination, now branded Experience Scottsdale. Originally founded in the 1890s as a farming community, Scottsdale has come a long way since it was coined as “The West’s Most Western Town” in the 1950s. In fact, the newest Sonoran Desert attraction is (surprise) a marine aquarium. OdySea Aquarium is a 16-acre complex, the largest aquarium in the Southwest.

 

In San Francisco, Sylvia Weiler, an eTourism Summit supporter and member of the eTS Advisory Council, has been promoted at Sojern. As VP Audience Strategy & Development, Sylvia will be driving the global data acquisition and audience strategy for the Sojern business and lead the global business development team. Sylvia’s DMO responsibilities will be assumed on an interim basis by regional sales directors Josh Yonushonis and Richard Black.

 

Big Bus Tours has snapped up the creator of the Go City Card, Smart Destinations, in a bid to grab a “larger piece of the global leisure marketplace,” reports Tnooz. Big Bus Tours is the largest operator of open-top sightseeing tours in the world, providing sightseeing tours in 18 cities across three continents. Read more here.

 

Send us your news for publication to the eTourism Summit | eTourism Labs community.