Organic reach, as defined by Facebook is, “How many people you can reach for free on Facebook by posting to your page.” It’s dead and buried, says Alicia Whalen, co-founder of Hashtagio.com and presenter at DigMe ’16, alongside Kelly Frailey Covato, CVB-DMO Travel Lead at Facebook.

(Re: Reachpocalypse, one thing’s for sure — Facebook is laughing all the way to the bank, says digital media expert Jay Baer.)

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