The creative team at MMGY Global was tasked with creating a video that captured the unique culture of The Outer Banks of North Carolina for their “OBX Marks the Spot” campaign. In order to do this, our team spent days interviewing those who lived at and were visiting The Outer Banks.

Looking to boost shoulder seasons visitation, MMGY tested digital video in more expensive television markets to see if this media-buying strategy could produce better results than the previous cable buys.

Read how testing led to an extra $100,000 to book digital media in key broadcast markets, more here.