Snapchat is the topic of one of our most popular links in Something Brief, so here’s the latest piece, which has attracted more than 6K shares in past 60 days. This article is written by social media expert Kate Talbot, an eTourism Summit 2015 presenter.

Sparkloft Media will pick up the thread at DigMe ’16, where the session, “State of Messaging Apps in Marketing,”  is one of 11 State of the Union-style addresses of 15 minutes or less.