By “mashing up music and location metrics,” AdWeek reports that Las Vegas made an extra $110 million in tourism-related receipts as a result of a Pandora campaign focused on the destination’s glitzy late night club scene.

Shifting the emphasis from casino floors and flashy shows to DJs and EDM, the Las Vegas Convention and Visitors Authority (LVCVA) and agency R&R Partners worked with Pandora on a campaign targeting seven key markets — Chicago, San Diego, Phoenix, San Francisco, Los Angeles, Dallas and Houston — for 12 months ending in September 2015. Read more from AdWeek and as a Pandora Case Study here.