Weekly stories curated exclusively for digital tourism marketers
Avoid joy but use hilarity? Use anger but avoid discomfort? Hmm., not so easy.
A senior research associate at the Ehrenberg-Bass Institute for Marketing Science wanted to understand how emotions influence social media sharing. They analyzed a data set of 355 billion videos from Unruly, a video distribution and analytics platform that parses the emotional content of videos in order to identify the most compelling emotional triggers.
Are you using any of these nine suggestions to make your content stand out? One of America’s top digital marketing influencers, Jeff Bullas, published this article to guide us, because:
Studies completed over the last decade indicate:
Catch up on more tips for content marketing (the No. 1 pain point among attendees of eTourism Summit since 2014) at eTourism LABS, when Joe Fullman, VP Marketing, The Onion, presents the use of humor as a surefire way to create engagement. Register here.
Put your eyes on more tips about visual content that pops here.
