Who are these people on Instagram with tens or hundreds of thousands of followers, getting paid as influencers? (“Influencers Are Getting Paid How Much Per Post? $300K?” – 9/5/2016.)

Learn more about “How to Find the Right Influencers” in the Content Marketing Track during eTourism LABS in Philadelphia in March.

Influencers: They’ve got perfect hair, exciting jobs and carefree lifestyles portrayed in mini-magazines filled with their own incredible (drone) shots of your fair city…and they get paid on top???

Bloomberg reporter Max Chafkin decided to go underground for 30 days to see whether he could clean up his Instagram profile enough to get someone to offer him cash for his influence. His inside story, “Confessions of an Instagram Influencer,” about climbing the influence ladder, is presented on video and in print here.