“Anyone over the age of 25 is completely perplexed by Snapchat,” says social media strategist and author Kate Talbot. Yet, it’s today’s second most active social network. Is there a stigma? Are you still on the fence? Can you talk convincingly about the ROI?

Kate’s new ebook “Oh Snap!” is out and she’ll be presenting at #eTS16.  In this video, Kate is interviewed by Gil Carlos, also a Snapchat for business influencer and marketer. Watch the segment here.