Trust. Transparency.

The Facebook Ads Archive launched in May 2018 previously only included ads related to politics or policy issues, but now Facebook Ad Library shows all active ads about anything.

“It displays Page creation dates, mergers with other Pages, Page name changes and where a Page is managed from, and the option to report an ad for policy violations—all of which will be visible on a new Page Transparency tab on all Pages,” reports TechCrunch.

Users can search ads by keyword or other ads by Page name, and Facebook will lend a hand with auto-fill suggestions and previous searches. “Some advertisers have expressed concern that it could let competitors copy their messaging and targeting strategies,” continues TechCrunch.

Here, for example, are the first results in a search for “Visit California” which provided dozens of similar displays.

Read more from TechCrunch here.