Come yourself, send a member of staff, or come together to the Facebook Certification Workshop at DigMe ’16 in Philadelphia on April 13-14, 2016. It’s a creative shop, analytics and measurement class and the interact
ive laptop lab specifically designed for DMOs at beginner, intermediate and advanced levels (we’ll help you quickly determine your current level if you’re unsure). Facebook and Instagram executives will cover topics such as:
- Developing creative that inspires travel
- Building creative that resonates on Facebook and Instagram
- Using best practices for creative consideration
- Measurement tools across Facebook & Instagram for tourism marketers
- Setting up campaigns
- Audience segmentation
- Advanced buying tools
- Setting up more advanced campaigns
- Measurement
Plus, you’re invited to bring your questions to the Genius Bar, staffed by Facebook and Instagram executives. It’s all part of the value-added program on the agenda at DigMe in Philadelphia on April 13-14, 2016. Registration is open and you can read more about the Facebook Certification Workshop here.
