Did you notice the overhaul of Dynamic Product Ads (DPA) platform, especially for the travel industry? Facebook and Instagram say the new Dynamic Ads for Travel (DAT) will allow brands to target people that have expressed an interest in going to a specific destination and during specific dates.

One viewpoint on the Facebook / Instagram enhancement, a native solution for travel, is discussed by Burcu Gobuluk, chief operating officer for Adphorus, seen here.