You’re going to need a brand personality. Poncho is a hot (and opinionated) weather bot and Miss Piggy chats about life, love and fashion on Facebook’s Messenger with her own following of 1.2 million.

Business Insider reports approximately 65 percent of smartphone users worldwide have used a messaging app to talk to a company. Chatbots promise a convenient, one-to-one conversation that consumers expect to be more fun, interactive, and useful than browsing a website or listening to muzak on hold for customer service.

We’re excited to get the latest at #eTS16. Brian Matson, Senior Director of Strategy & Education, TwoSix Digital is presenting his session on:

• The use of text and messaging apps among U.S. travelers
• The use of chat in hospitality for guest service and engagement
• The role of bots, artificial intelligence and people in powering chat

What are your considerations if you’re thinking of investing in a bot? Read more here.