“Everything in the future is going to be voice,” said Laszlo Horvath, CEO of ActiveMedia, a Silicon Valley-based firm. Speaking at last week’s RTO Summit East in New York City (produced our parent company, NAJ) he added a prediction that, “Soon thirty percent of web browsing will be done without a screen.”

And because hands-free requests and commands are so easy for the mobile user to perform, searches will grow even more, is the thinking. This means, Horvath said, that the new role of DMOs will be that of “storytellers” able to convey information as answers in ways that suit the person looking for fast information. 

 

A year ago, Google’s CEO, Sundar Pichai introduced Google Home—a competitor of the Amazon Echo—pegged voice search at 20 percent of all queries on its mobile app plus Android devices.

A report from Hitwise shows that more than half of internet searches for travel (not including map sites) were conducted using a mobile device.