Aaron Pickering used to be a weatherman. He can tell which way the wind is blowing. And figure out which way it’s gonna blow tomorrow.

Simplifying complex data, spreadsheets and infographics to craft custom reports and provide individualized database solutions is just like playing dashboard derby for Aaron.

But none of that is a good way to to engage an audience.

Aaron says: There are three key guidelines for telling the story of your data and making it memorable. Are you smart enough to dumb down your data?

• In 2014, Aaron joined the Simpleview team as Business Intelligence Analyst.
• In 2017, Aaron presented at eTourism Summit.
• In 2018, Aaron shares his guest post with an intriguing title. Read more right here.