[ Issue 19 ]
45 Content Marketing Experts You Need to Follow
The guy who wrote this article is totally addicted to exclamation points!!! (Disapprove.) However, he does provide a good list and handy links to these experts’ blogs, Twitter, Facebook and LinkedIn sites so you can follow your favorites in just one click. This click will take you there.
The Complete Beginners Guide to Chatbots
To bot or not to bot…(the good news is bots replacing lousy call centers.) The conversational interface, all the rage at the moment, is now being applied to retailing, support and help desks, weather reports, news, recruitment, team coordination and more. Get your primer here.
How Snapchat Paves the Way for Future of Location Marketing
Any service that runs parallel to Facebook on the key engagement metric of views (8 billion videos a day) is bound to attract marketers. Interestingly, Snapchat is using location as a standout feature of its social network. Read more here.
How to Write Viral Headlines: New BuzzSumo Research
Format + Emotion + Content Type + Promise + Topic = A Great Headline. Learn the art of crafting the headlines that get the highest readership and sharing. (We hope you’ll click here.)
Getting Social Media ROI: Facebook Lookalike Audiences
A refresher on this useful, free tool inside your Facebook shed. Use Lookalike Audiences and see how they convert. Read more here.
People You Know: Who’s Where?
It’s National Travel & Tourism Week, May 1-7, 2016. Can you spot Roger Dow in this US Travel #NTTW16 photo? People news: in Texas, California and Michigan, our colleagues Matt Clement, Alison Best and Chad Weibesick are on the move. Catch up with them here.