[ Issue 21 ]
With an exercise in reverse psychology, Visit Salt Lake boldly sets the record straight in a destination campaign targeted at meeting planners. It launched at ASAE as a staged “picket line” of sign-carrying protestors claiming that “There’s Nothing To Do in Salt Lake.” Read more here.
Messenger apps are about a lot more than messaging. When it comes to brands using messaging apps for marketing it feels like we’re just testing the water — like social media marketing felt back in 2007-08 when people were just getting to grips with Facebook and Twitter.
Last week, Facebook and Instagram re-launched an industry-specific product, Dynamic Ads for Travel. Following an initial version focused on hotel advertisers’ retargeting campaigns for region-based ads, the DAT will be applicable for destinations.
Why we’re on social, where are we going, how are we going to get there, and what we’re measuring are the kind of questions to ask and answer in drawing up a social media marketing road map. Nine more problems are addressed in this solution-focused instructional article; read more here.
Content marketing evolves a lot…and quickly. If you haven’t yet invested in an updated smart content marketing strategy, it’s time. Yesterday. Read more here.
…and others. Click here.