| Issue 5 |
Potential visitors want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. Here are the first five ideas:
- Have a vision
- Find an expert
- Use your team
- A thought-a-day
- A day in the life
For the rest…Read more.
#1. Create a posting road map to determine what content topics you’ll cover in your Facebook posts. After you choose the topics you’ll cover, create a calendar. A content calendar maps out what to post each day. Having a schedule also helps you build in enough time to create your social media images. For five more tips… Read more.
- For every 100,000 followers on Facebook, only 130 people will click on an organic post.
- Nearly 12% of display ads are never seen by humans.
- 45% of marketers either don’t evaluate their analytics for quality and accuracy or don’t know if their companies do. Read more.
Destinations will be able to measure and improve their appeal for Millennials using a new metric being developed by Cooperatize and St. John’s University. Millennial Destination Desirability Index will debut at DigMe ’16 in Philadelphia in April. Read more.
From UX testing session to Facebook Certification Workshop and Genius Bar, DigMe ’16 is designed to help you advance your career as a professional digital marketer. This year’s DigMe Summit program is turning into a Three Ring Circus — that’s what’s needed to provide the inside information AND the right experts. Click here for the latest details on the program.
We’re following the comings and goings of people within the eTourism Summit and DigMe community. Click here for the latest virtual networking and let us know the latest in your own circles.