What’s wrong with people visiting a destination’s top attractions? Choosing Airbnb over a hotel (or vice versa) doesn’t mean that tourists are wasting their time seeing famous sights. Read more.
From the Tower of London to Alcatraz Island to Philadelphia’s Eastern State Penitentiary, “dark tourism” is gaining popularity. Read more here.
More than one-third of social media users surveyed say a lack of brand personality is a turnoff, but trying too hard to be funny is equally annoying. Study the survey results for Travel & Hospitality from the Sprout Social Q3 2016 report here.
Takeaways and predictions regarding the future of native advertising (called a “blockbuster” industry) at last month’s conference are found here.
Fill in the blanks: People retain ___% of what they hear, ___% of what they read, and ___% of what they see. Read and see more here.
The author points out that a well-planned content strategy is one of the most important things you can do to drive traffic. Read several up-to-date tips here.