[ Issue 15 ]
Rhode Island Tourism Campaign Deemed a Disaster; Director Resigns, Agencies Refund Fees
Whoops. That’s Reykjavik, not Pawtucket. The new Rhode Island tourism campaign featured a video clip from Iceland in its YouTube video, now yanked in a disastrous rollout for the littlest state’s latest tourism campaign called “Cooler & Warmer.” Does this logo tug at your heart strings? Can the esteemed graphic designer of the iconic “I ❤ NY” logo not do better than this? Read on…
Visit Indy First DMO in the US to Go 100% All-Digital
In the lead with an all-digital ad campaign, Visit Indy goes around the track for a second year. Check on their position. Read on…
Steal This Idea: Melbourne’s Top Instagrammers Share Their Views
An idea from Down Under comes via Tourism Victoria. A clever, yet simple model for highlighting user-generated content is a win-win for any destination. Read more here.
Fifty Nifty United States Ranked by Click-Through Rates
The geography of a propensity to click, broken down by city and state is interesting reading for your inner nerd. To see the USA in a new way, read more here.
One Minute Round-Up: Latest Social Media Tech Tidbits
Get up-to-the-minute on Facebook Messenger — Pinterest How To’s — Instagram Videos in 60 seconds. Read a good, quick round-up from TwoSixDigital.
(Photo credits: Indy flags, dougoblue; Melbourne, lauriejmfarr; Stopwatch, William Warby)
