The Travel Vertical

Weekly stories curated exclusively for digital tourism marketers

The Big List of 189 Words That Convert

by Leave a Comment

What are the 5 most persuasive words in the English language?

  • You11051788_887156404699336_5744041256779276008_n
  • Free
  • Because
  • Instantly
  • New

Which of these 3 phrases gets the best result?

  • “Excuse me, I have five pages. May I use the Xerox machine?” — 60% said OK
  • “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?” — 94% said OK
  • “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” — 93% said OK

Invest 8 minutes in reviewing this primer on what words work on Facebook, Twitter, Google+, LinkedIn, and other platforms, as well as words to be avoided. Read more here:

15 Brilliant Examples of Visual Storytelling on Instagram

by Leave a Comment

Do you need ideas for regularly nourishing your Instagram account with micro-snacks of attention-grabbing, photogenic stories that feed the top of your funnel?

Why not turn over your Instagram feed to an influential Instagrammer for a day, a weekend or a week? Airbnb liked that idea and threw in the keys to a Tesla as well. That, plus 14 other proven ideas you can adopt and scale to fit are put forward in “15 Examples of Brilliant Visual Storytelling on Instagram.”

You can learn more at DigMe ’16 in the session, “Building Impactful Creative for Facebook & Instagram” from Brandon Harper, Client Solutions Manager, Facebook & Instagram.

o   Developing creative that inspires travel.

o   Building creative that resonates on FB & IG.

o   Best practices for creative considerations.

o   Crafting—working with strong production partners and influencers.

o   How to do this around a story idea that can be scaleable.

Screen shot 2016-03-14 at 4.53.43 PM

 

 

Cool Tool of the Week: Pocket

by Leave a Comment

When you find something you want to view later, put it in your Pocket.

That’s what we did with this article, “21 Social Media Tools for Smart Marketers” by Rebekah Radice, a top 10 social media blogger and strategist. She suggests Pocket as a time-saver and organizer because, “One of the most important tools in a marketer’s tool belt is knowledge. But who has time to cull through the hundreds of thousands of articles written daily?”

It’s a free, straightforward and super fast way of saving and tagging stuff to read later. Share your Pocket with social media staff to flag useful content, videos and images. Use Pocket as an app when you come across something interesting on the go and it will sync with your other devices for retrieval.

We also like the way Pocket displays that makes it easy to recall what you saw and why you liked it.

Screen shot 2016-03-14 at 6.13.46 PM

 

Content Marketing Tools: The (Very Latest) Ultimate List

by Leave a Comment

Goodness gracious. We had to bookmark and share this article, as it’s the most comprehensive list we’ve ever seen to guide people along the path of becoming a better content marketer.

“Some technologies may help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing. Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.” – Pawan Deshpande, Founder and CEO, Curata

A tip: If you’re really into this stuff, scan the comments at the end of Pawan’s article where his readers suggest a few more (some are self-serving) additions to the list.

Tools-Update-v1

Countdown to DigMe ’16: The Latest from Facebook, Instagram, Google and YouTube

by Leave a Comment

The second annual DigMe Summit is five weeks off, on April 13-14, 2016.

“What are the latest paid tools and features offered by major platforms in 2016?” is presented by:

Kelly Frailey Covato, Travel Lead, Facebook

Kelly leads marketing strategy for key travel brands looking to drive booking revenue and destination awareness. Her expertise ranges from VC startups to Fortune 500 brands. Kelly works alongside CMOs and senior-level leaders to devise global campaigns contributing incremental business growth for their organizations. She has a proven track record of exceeding goals and building multiple books of business, with 10+ years experience in the travel industry at Facebook and Disney Parks.

Joshua Ginsberg, Principal Analytics Lead, Google

Josh has spent the last 10 years working across multiple fields with a specialization in data analysis and marketing. He is fascinated by the rapidly evolving world of digital marketing and its progression with the new advances in technology. Specialties are: Relationship Management, Social Media, Presentation Creation, Writing, Branding, Email.

 

 

Staff

Laurie Jo Miller Farr, Editor
Contact us!
All Rights Reserved 2022

Categories

Archives