Just tell us all about your greatest effort in 2017 or 2018.
Are you attending eTS this October? We’ll be saluting the best in digital marketing in this series of unconventional––but highly relevant––awards in 13 original categories. So, let’s have fun and learn about some truly winning stuff from the eTS community.
Reality Check Award – Virtual/Mixed Video
Unleash the imagination and show everyone what cool looks like in this fast-changing 360-degree world of ours. We’re looking for the best augmented, virtual or mixed reality video.
ADHD Video Award – Under 30 Seconds
May we have your undivided attention (for just a moment), please? We’re awarding very short storytelling videos in 6-second, 15-second and/or 30-second versions. Be quick about it!
Marathon Video Award – Two-Plus Minutes
Some stories just can’t be rushed. If your story has a beginning, middle and an end, how have you kept viewers interested throughout a long form video? We can’t wait to see.
“Live From….Anywhere!” Award – For Live Video
It doesn’t have to be live from New York and it doesn’t have to be a Saturday Night. We want to see the best use of live video, and something recorded on a smartphone will do just fine.
Digital Content Awards
It Deserved to Go Viral Award – Most-Shared Content
Greatness rewarded. Your campaign was so clever…and it really did deserve to go viral. So let’s help you out with some extra love and shares. Tell us all about it from concept to budget to distribution.
X-Ray Vision Award – Best Creative
You know your target audience better than the average bear. We want to shine a laser beam on the best realization of a creative based on a powerful “Aha Moment” traveler insight, because…epiphanies happen.
Peddling Influence Award – Best Influencer Campaign
This one is simple — just like dealing with social media influencers (LOL). Let’s find the absolutely most successful influencer marketing campaign, and learn why.
Content King and Queen Award – Most Effective Content Marketing
If the Content King married to a commoner, would she be the Content Queen? We say yes, because behind every successful Content King there’s a Content Queen. Let’s celebrate the best 2018 content marketing program in the eTourism Community.
Riches in Niches Award – Niche Marketer of the Year
“There’s gold in them thar hills!” We’re prospecting for the best niche marketing campaign. What have you dug up in some hidden corner?
Spam-Me-Not Award – Email Marketer of the Year
Seriously, this is important. The best email marketing campaigns uses so many tools: big data, best practice, personalization, graphics, a call to action. Now you can get even more out of your email signature by winning this award.
Post With the Most Award – Organic Engagement and Shares
Against the odds and the algorithms, you’ve captured great organic reach via shares. What percentage of your Facebook followers did your post or video reach without spending a dime? Capture a screenshot and tell us how.
Where the Magic Really Happens Award – Best Website
The internet is a crowded place. We’re calling for the most creative, effective destination website that combines speed, beauty, function and irresistible traction in turning browsers into travelers. Is it yours?
Other People’s Money Award – Best Digital Co-op Program
We like the math when 2+2=5. Have you jumped in with both feet (and a wallet) on one of the best ideas in a digital co-op program? Share the details, the budget and the ROI to win admiration at #eTS18.
Entries must be from 2017 or 2018. Register here.
eTourism Summit is looking for the biggest bombs.
Share Your Fail
eTourism Summit is rewarding the best lessons learned and shared with the eTS community. Was it a digital campaign, website, video or social media content that missed the mark big time? Can your failed efforts be best described as a challenge, flop, dud, disaster, fiasco, or a bomb that went south?
We believe the eTS community will greatly benefit from DMO digital failures as well as the successes that are presented every year. Beyond what went wrong, we want to know what lessons were learned. Share your DMO experience for a chance to win a $1,000 cash reward or equivalent credit toward eTourism Summit registration.
“We want to encourage attendees to try things that are new,” said Jake Steinman, founder of eTourism Summit. “Those who are first to try new software systems or new campaign ideas often fail, but after doing so, I’ve watched them grow away from the learning that invariably comes from failure.”
Don’t take our word for it. Here’s a brief video about why Will Smith wants you to fail.
In anticipation of potential internal politics we curb any media attendance and offer the presentation formats depending on your organization’s level of sensitivity.
If you’re happy to show your face as the face of failure, go for it. If there are issues, just tell us your compelling story without the A/V. And for the most sensitive situations, we supply the disguise.
Ideally, contact us during The Listening Tour (through June 7) at email@example.com. If your submission is a “still in progress” failure, communicate your interest and we’ll hang tight.
Don’t forget to register for eTourism Summit, Oct. 10-11, 2018 in San Francisco.
Wondering about who should attend eTourism Summit for the networking and educational insights? Here’s Jay Kinghorn, Associate Managing Director, Utah Office of Tourism in a 20-sec. video clip from last year’s eTS on the benefits of registering additional staff to attend, seen here.
Does Your Photo Belong Here?
Send Us Your Latest People News
Congratulations! Last week at ESTO in Minneapolis, Kyle Edmiston, CDME, Assistant Secretary of Tourism at the Louisiana Office of Tourism, was named 2017 State Tourism Director of the Year. Read the press release from U.S. Travel Association here.
At the August Florida Governor’s Conference on Tourism, U.S. Travel Association President and CEO Roger Dow honored Gov. Rick Scott with the Distinguished Leadership Award for “his commitment to growing travel in Florida amid multiple challenges.” Read more here.
At the Valley Forge Tourism and Convention Board in Montgomery County, Pennsylvania, Ed Harris has been promoted to Chief Marketing Officer. Ed will be contributing as a panelist at the 2017 eTourism Summit on Day One, Track One in a Show and Tell Session: Steal These Ideas.
Robin Fahr is Director of Marketing & Communications at Visit Tri-Valley, responsible for destination marketing for Pleasanton, Livermore, Dublin, and Danville in the San Francisco Bay Area’s East Bay. Previously, she had been an on-air anchor and host/producer for a local television station. Robin spearheaded The Tri-Valley Ice Cream Trail, a unique product to replace the Secret Somm campaign produced by her predecessor, Emmy Kasten, who has moved to Las Vegas.
After serving for 15 years on the job, Bob Doak is retiring from his post as president and CEO of the Chattanooga Area CVB. A veteran of more than three decades in the travel and tourism industry, Doak was previously general manager of the Chattanooga Choo Choo Hotel, as well general manager of the Chattanooga Golf and Country Club.
Ross Levi has been named Executive Director of Tourism for New York State’s Empire State Development. Levi, who joined Empire State Development in 2012 as vice president, marketing initiatives, succeeds Gavin Landry, who took over recently as director of the Americas for Visit Britain.
Seth Forman is Vertical Director, Travel & Tourism, at Quantcast, a data-intelligence platform using big data and machine learning. Seth was previously General Manager, Destinations, at Travelzoo for six years. In that role, Seth has presented sessions at previous eTourism Summit gatherings.
Get some creative inspiration! See the travel industry’s advertising award winners from last month’s Cannes Lions International Festival of Creativity.
Find out how Norwegian saw a 32 percent increase in overnight plane ticket sales when they capitalized on the Brad/Angelina split.
The Cannes Lions roundup with winning videos is found here.