What It’s Like to Be a State-Level Tourism Marketer: Goals, Challenges and Lessons Learned

TOPEKA, Kansas – A view from the inside, thanks to Logan Hildebrand, Digital Media Manager, Kansas Office of Tourism & Travel and CrowdRiff.

Sound familiar? “Keeping track of everything that goes on in an entire state with a small team,” and “getting hundreds of Kansas DMOs on the same page.” Logan points out several of the realities – and learnings – of her job in an article found here.