File Under ‘Yikes’: How Facebook Could Force Brands to Pivot to Video

#eTS17 holds the “Smartphone Storytelling Video Production Workshop” on Oct. 17.

It’s strategic.

1. Facebook engagement for brands and publishers has fallen 20 percent in the first six months of 2017, reports Buzzsumo in analyzing 880 million posts.
2. Engagement on video posts held fairly steady while engagement on posts with images and links fell significantly.
3. The average video post now receives twice as much engagement as all other posts.

Contently weighs in on what’s going on with “pivoting,” which is actually strategic manipulation by Facebook. Read more here.