| New and Straight to the Point Nobody has time to waste. The 2022 eTourism Summit eSessions promise to get “Straight to the Point.” Useful, Tangible, Free We’ve lined up guest speakers and hand-selected compelling DMO case studies. Panels and interactive workshops designed for DMOs, attractions, and their agency partners will focus on timely topics and trends suggested by the eTourism Community. When? Save the Date: 2/22/22 from 1 p.m. to 4 p.m. ET. How? Did we say free? Registration instructions have changed, so read more here. Register through eTS 365 Stay connected with your peers via the new platform called eTS 365. |
| To see what eTS 365 is all about, download the free app on your phone. Your username is your email and your eTourism Summit registration ID is your password. Login here or click “forgot password” to reset. Register here if you’re not yet a member and see the options for free content. |
| Content for 2/22/22: How to Build Consumer Confidence By Using Online Reviews Millions of online reviews across businesses in your destination are analyzed to measure consumer confidence, visitor satisfaction, and monitor the performance of your destination against the competition. You can share key insights to help local hotels, restaurants, and attractions improve consumer confidence to come back faster and stronger. No Confusion: Actually, We Do Know Where Traveler Demand is Heading With a finger firmly on the pulse of American travelers, Longwoods knows what keeps travelers up at night and what’s driving them to hit the open roads. Let’s dig into the year ahead. Out With the Old…We Want Results Did the pandemic change your KPIs? These destinations explain what they learned through insights and data and how the old metrics had to go. What new goals replaced those old measurements and how did they go about getting stakeholder buy-in? Strong Foundations for Rock Solid Rebrands Visit Salt Lake did it and so did Reno-Tahoe. Building destination brands that reflect community values is central to the new approach. DMO leaders join BVK to discuss the science behind values-driven decisions in destination marketing. Workshop: Use Google Analytics to Build a Personalization Strategy Knowing your website audience is one of the most important elements of communicating effectively with visitors. Bound will demonstrate the ways Google Analytics can illustrate visitor trends, create personalized messages, and increase site engagement. |
| YES, I’M TURNING UP ON 2/22/22 ADD TO CALENDAR |
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